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5 Ways To Standout At Trade Shows


The season of home expos and tradeshows is approaching!
Don’t get stuck with an empty table.

The truth is, people 
remember creative displays and you have a much greater chance of capturing someone’s attention when your brand is presented in a unique way. Promotional items for tradeshows are some of our most popular items here at Phoenix820 because they WORK!

Creative pop-ups, interactive tent spaces, useful swag, all contribute to a potential customer’s first impression of you, which can make a huge difference in the long term. Stand out from your competitors with these 5 creative ideas for tradeshows:

1. Hanging Banners
At your next event, is your booth in the back of the venue? No worries. You can capture a visitor’s eye with large hanging banners. Highly customizable, you can get heavy-duty banners that have your logo on every side, making sure that your brand is visible. Hanging banners come in both 2-dimensional and 3-dimensional shapes, so your brand could get 360 ͦ exposure in the entire venue.
 
2. Unique Pop-Ups
Pop-up Displays are one of the most innovative ways to promote your business at trade expos. You can get a large scale pop up that has beautiful, eye-catching imagery, has your brand logo displayed, and invites your audience to enter your booth to participate with your team. You can create the ideal environment for your brand, whether that is unique scenery or a large-scale advertisement. Pop-ups allow you to own your booth space, and capture attention from afar.

3. Free Swag
Swag bags are the best way to make sure that your brand goes home with your customer. 85% of people who receive a promo product end up doing business with the advertiser. This means that your ROI will be HUGE, especially at trade fairs.

As you’re passing out goodie-bags of pens, water bottles, USB drives, or anything of the sort, you are increasing your brand awareness and gaining potential customers. Nothing increases the flow of bodies to your booth like cool giveaways. Make sure your t-shirts, hats and other swag look good and will make people want to wear them. Free, useful swag, makes a difference.


4. Interactive Displays
If space allows for it, do something different with your booth. Have a high top table set aside strictly for one-on-one meetings. Have another table up front with useful brochures and business cards. Do something unique and set up a charging station at your booth. This way, guests can congregate while they are charging their devices, and be completely immersed in your brand. Have a custom canopy tent with your logo on it, where your team members have meaningful conversations with customers inside. This open space gets people out of the hustle-and-bustle of the hallways and focused on you. Interactive, unique booths will be the key to your success.
 
5. Contests & Giveaways
Another way to keep all the event-goers interested in your booth at your expo is by holding contests and passing out giveaways. Whether you have a raffle that is drawn every hour, or you have a big, next-day contest announcement, you can expand your brand’s presence beyond your booth. Giveaways like gift baskets, gift cards, swag bags, and more can get your customer excited.
Encourage that they follow you on social media or sign up with their email address. You can even turn it into a real-time contest: whoever is wearing promo products—hats, stickers, light-up necklaces—during the day, gets a prize. Contests and giveaways are creative methods to stand out during expos and can gain you long-term favor in your customer’s eyes. 


Creative idea for a tradeshow booth
  • Pull off a "Monkey See,  Monkey Do". Hand out big stickers, wearables, light up trinkets, etc and turn it into a game. Those who wear your promo items have a chance to win something big at the end of the show. These are great because the more people you get to wear them, the more others will want one. It’s also a great conversation starter for attendees- and your brand and booth are inserted into that conversation.

Phoenix 820 is your one-stop shop for all things promotional: tents, canopies, retractable banners, pop-ups, swag, and more. View our hundreds of customizable promo products for events and stand out from your competition. Contact us with any concerns, anytime.

Sources: 

Why Promo Products are a great marketing strategy


Thinking of new ways to vamp up your marketing strategy for the New Year?

We definitely are! 2018 is arriving quickly, and many business owners are already starting to think about what new advertising strategies they can introduce. There are a great number of possibilities that fall within the “marketing” realm—recording a new radio commercial, investing in a new website, budgeting for a new discount…the options are endless when it comes to inventive ways to jumpstart your marketing strategy. However, each investment always carries some sort of risk: you have to take chances with marketing. The great news is that you can invest in an affordable, productive marketing strategy this year by purchasing one thing: Promotional Items.


Promo products are one of the best ways to capture the attention of new customers and get past customers back in the door. Investing in swag for your business should be one of the top considerations when deciding where to put your January marketing budget for the new year, and here’s why: 


Promotional Items Work

One of the most prominent questions that we always hear at Phoenix820 is, do promotional products actually work?

We are proud to say that we have done extensive research on what effect promo items have on customers, and we’ve discovered incredible results. In fact, not only do 89% of customers recall the business from receiving a swag item in the last two years, but 85% of people actually end up making a purchase from the advertiser.

That means that 3 out of 4 people who walk away with your logo on a pen or a baseball cap or a coffee mug will end up doing business with you. That is an incredible return on your investment.

One of the reasons why promotional products work so well for customer attraction and brand awareness is due to the fact that they are the only product that engages all 5 senses: sight, smell, touch, sound, and even taste. This differs from any other type of marketing out there, because your customer can walk away with something tangible to hold onto, all the while flaunting your logo out in the world for others to see.

Things like holiday gift baskets that customers can bring home to their families, or calendars that they can hang in their offices at work, each do the job of engaging your customer while spreading awareness of your brand. To learn more facts about promotional items, click here: Promo Product Facts

What Swag Products Work Best?

This is another common question we get asked. If you’ve made the decision to buy promotional products, how do you choose from all the various options out there? There are so many great choices, and you honestly cannot go wrong with any of them. Things like pens and keychains work great for reaching a large number of people for an affordable, wholesale price point.

Things like calendars and t-shirts are more valuable to customers, while things like food gift baskets and wine pairings will be at the top of your budget, but will show your most valued customer that you truly care.

Browse Some of Our Customer’s Favorite Items here: Customer Favorites

If you’re looking to invest in creative marketing materials for the holiday season, promotional swag is the way to go. This is one ROI that you will not regret for 2018, so be sure to get ahead and start customizing your promo items today! Feel free to contact us for any questions that you may have. We are happy to help! Contact Us


How to Choose the Right Promo Item for 2018


If you’ve made the decision to buy promotional products as part of your marketing strategy for 2018, how do you choose from all the various options out there?

It can be overwhelming flipping through thousands of products—all in different sizes, colors, and customization options—and it can be time-consuming if you do not have an idea in mind when you begin searching. That’s why we have created the ultimate guide for choosing the best swag item for your business.

Decide on a budget

This is the first and most important step when you make the decision to invest in marketing for your company. Remember, your return on investment is high when it comes to promotional products, as 85% of people who receive a promotional product end up doing business with the advertiser. This being said, your chances are pretty good of seeing your money come back around.

If your budget is on the smaller side, think about getting something that has a low price point per unit: budget for units ranging from $0.50-$2.00. With this price point, you can get writing instruments, custom water bottles, lanyards, keychains, and even some bags. A low budget can be good for bulk items that you can give away easily.

If you want to invest in a higher quality promotional item, think about products in the $3.00-$5.00 range, or even the $5.00-$10.00 range. This will get you high quality apparel items like shirts, hoodies, and hats, as well as tech gear, backpacks, aluminum thermoses, and more. The higher in price you go, the higher quality the product will be.

Choose your ideal target customer

This is another great question to keep in mind when you are browsing through custom promo items to order.

Who will be receiving the swag? If your goal, as a business owner, is to get as many items out to as many people as possible, do something generic and neutral like refrigerator magnets or keychains.

If your target customer is a young teenager, think about cool tech items like headphone holders or flash drives. If your target customer is someone who values more expensive things, invest in a food basket or a bottle of wine.

Each customer will find different things useful, and the more you think about your audience, the more effective the product will be.

Decide how you will distribute the items

Will you be sponsoring an event in your community? Will you have a booth set up at a trade show? Will you be passing out items at your office?

Think about where these products will get distributed, and that will help you decide on the perfect promo item for your customer. T-Shirts and swag bags will do great at events, while customized calendars and pens with your logo will do best in your office.

Choose the amount of time you want the products to last for

This question will help you decide how much of a product to order. If you want something to span over the period of a month, invest in smaller price points and get items in bulk. If you are budgeting for a one-day event, get higher quality products in lesser quantities. The bonus part, however, is that promo items are great anytime, anywhere. They never go out of style!

Decide on utility versus aesthetics

Decide on if you want something that can be used by the consumer, like kitchen gadgets or office supplies, or if you want something that is show-stopping and meant to be displayed. This question goes hand-in-hand with deciding who your target customer is, and will also greatly determine your budget.

Sometimes, getting something expensive and unique will pay off more for that top-valued customer. Let your customers know that you care, and that you have their interests and lifestyles in mind.

These questions are meant to guide you in your decision as you browse, but don’t worry too much about making the 100% correct choice, because there isn’t one. Promo items work whether you order custom ball-point pens or whether you order baseball caps.

Your customer will be delighted to receive something from you, and will be more likely to do business with you in the future. If you need help deciding on what product to get or how to make an order, feel free to contact us at any time. We are glad to help you make this next step in your business marketing strategy for 2018.

Get Your Office Back on Track with Custom Calendars


The end of the year is nearing, and it’ll be 2018 before we know it. This time of year is the perfect time to order custom calendars for your business. Out of the many uses calendars can serve for a business—promotional items for customers, brand awareness, desk organization—the best utility is simple organization regarding the infrastructure of your business. Get your office back on track for 2018 with custom calendars for your entire building! Here’s 5 reasons why your office needs custom calendars

1. Employee Reminders

Having clear date reminders is always helpful for your team; an office calendar serves as a great reminder for important meetings, deadlines, customer calls, and more. Having something on the wall or on the desk is a great opportunity to keep your employees all on the same page. It also gives them an opportunity to make their office their own—they can include family birthdays, holiday events, or reminders for personal tasks.

2. Brand Awareness for Customers

Having a beautiful calendar spread out near the front desk of your office is a great way to capture your customer’s attention. The more ways that you can creatively display your logo, the more that your customer is going to notice and remember your brand. You can also give calendars out as promo items for giveaways, holiday specials, or gifts, all of which spread your brand’s name out into the world.

3. Pop of Color

Having a dull cubicle with nothing to look at gets tiring for you and your employees. Getting a custom calendar filled with vivacious colors and imagery is a great way to liven up your building. You can order monthly flip calendars decorated with beautiful scenery, sporty muscle cars, patriotic symbols: the selections are endless. You can even customize your own images when you order bulk calendars for your office space, giving you free reign on how to brighten up your building!

4. Wide Array of Styles

Miniature flip calendars, pocket calendars, mousepad calendars…the categories are endless when it comes to adding something unique to your business’ space. You can choose from a variety of price points, sizes ranging from small desk reminders to large wall calendars, and any imagery that you desire. The great thing about ordering calendars for 2018 is that they are 100% customizable. So you decide which style fits your brand best! 




5. Great gifts

With the holidays right around the corner, promotional items are in high demand when it comes to giving gifts to your customers. Calendars are some of the most useful giveaways and can distribute your brand way beyond your brick-and-mortar store. Imagine, as your customer goes to check what day it is, they see your logo and contact information on their beautifully designed calendar. What a great way to reach out to your customers!

Phoenix 820 has over 3,000 custom calendar options for you to choose from! That is an incredible amount of customization for your business. There are thousands of choices for you to narrow down, from price to color to production location, and you can make each one your own. Browse through our options for custom calendars here.

Browse Our Calendars

If you need assistance placing an order, please do not hesitate contacting us. We will be happy to help you as you prepare for 2018!

5 Products that Say Thanks to Your Customers


The Giving Season has arrived! With Thanksgiving and Christmas around the corner, there’s no better way to tell your customers that you appreciate them than with a gift. This year, you can “up” your marketing game with promotional products—items that will not only highlight your brand’s image, but will serve as a thoughtful gift to those customers whom you could not do business without. Whether you send them something special or pass out gifts in your office, your customers will truly love that extra effort that shows them they are appreciated.

We know it can be tough deciding which promo products to invest in, especially during the holidays. That’s why we’ve created our customized list of the Top 5 promo items to give as gifts to your customers! Check out these awesome ideas and get yours in time for the season.

1. TEK-GO Kit

Indulge your customers’ technology habits by giving out this great package gift. The TEK-GO Kit comes with a branded earbud container, a silicone smart wallet and a mesh container to hold them both! Put your logo on both of these phone accessories so your customers can think of you every time they wrap up their headphones or take a card out of their wallet. This also makes for a great swag item, as it shows off your brand while your customer goes about their day. This gift is a must, especially for those young, techy consumers that love free stuff.  Get TEK-GO Kits


2. Custom Mug with Hot Chocolate Packets

Imagine having your brand’s name being the first thing to greet your customers in the morning! Ordering custom mugs with your logo on them is a fantastic marketing investment, and is the perfect way to say thanks to your customers. They will especially love the hot chocolate treat that comes with these special order coffee cups. The best part about this holiday gift for your customers, is that the mug itself is completely customizable. Along with your logo, you can choose the color scheme and from dozens of stock designs like holiday lights, snow men, gold flakes and more. Get Custom Mugs


3. Cinch Sack Backpacks

Give your customers something useful this holiday season with branded cinch sack backpacks! This is an affordable promotional item that you can order in bulk to give to all your best customers. Choose the color scheme that compliments your logo, and send these drawstring packs straight to your customer’s door this season. Get Sack Sling Backpacks


4. Travel Mugs

One of the most classic gifts: the travel mug. What a handy way to get your business name out in the world, while your customer enjoys sipping their morning coffee. The options here are endless when you buy custom travel mugs—you can pick from a variety of materials, color schemes, cup designs and more. What makes this an extra special present for your customers is filling it with something like candy, hot chocolate packets, gourmet chocolate bars or other swag items like pens or keychains. Get Travel Mugs


5. Keychains

Last on our list of awesome holiday promo items is the keychain. The best gifts for your customers should always be something useful; it should involve something that they can use or carry around with them on a daily basis. LED Flashlights and bottle opener keychains are two great gift options if you’re wanting something affordable that comes in bulk. You can hand these out all year long to your customers, but they sure would appreciate the gift during this holiday season. Customize them with your unique logo and color scheme and get your business name out into the world! Get your Keychains


If you’re looking to invest in creative marketing materials for the holiday season, promotional swag is the way to go. When you give your customer a gift in appreciation, they will be more inclined to remember your brand, return in the future and even refer a friend. Tell your customers “thanks” this season, and be sure to order from Phoenix 820. Feel free to contact us for any questions that you may have. Otherwise, enjoy customizing! 

5 Ways To Get Your Business SAUCE Back


Our customers love us for our promotional products and design services. But occasionally, I 
meet business owners and realize their problem isn’t marketing. These entrepreneurs have a “SAUCE” problem.

A sauce problem? Yes. Some businesses have lost “the sauce.” Others are just running low on “the sauce.”

Owners and their employees are not achieving their business and personal goals because their passion, focus, energy, and specialized knowledge levels are low. That’s “the sauce.”

Discover the five ways to get YOUR sauce back.


Sauce Source 1: Your "Why"

 
What makes you get up in the morning and go get it? Are you a go-getter? Or do your prospects tell you to ‘get’ lost? Why did you become a doctor, a salesman, a teacher? What are you doing it for? 

Your “why” will determine what level you perform at in your craft. Knowing your why will bring passion to your craft. It will impact you with purpose you can draw from all day.

Be able to identify your “why.” It will make all the difference.



Evaluating ourselves is difficult. Our culture is not comfortable with personal accountability. 
We spend a large percentage of our time blaming others for their shortcomings. If you're not evaluating yourself, trust that someone else is. It could be your boss, or your customers. It's happening without you.

The Book, The QBQ! gives insight into regaining accountability in life. The Four Agreements lays down four simple but intentional principles: 1) Always give 100% 2) Be impeccable with your word, 3) Don't make any assumptions, 4) Don't take anything personally. 

Simple but profound. Both books are easy reads.


Sauce Source 2: Passion

Your “why” fuels the next sauce source, your passion. My “why” is my family. I want to leave a crazy successful legacy for them. I work hard. Not harder, not average… but exceptionally, passionately hard. I’ll power through things I wouldn’t otherwise put up with.

Because I’m not working for me. I’m working for them. Tapping into your passion for your why will increase your energy and momentum -- and give you more sauce.



No One Should Work Harder
For Your Dream Than You 




Sauce Source 3: Energy

Spiritual, mental, emotional and of course physical energy. Everyone automatically thinks about the physical. But what about the other three? Human beings need four sources of energy to operate at their best: physical, emotional, mental, and spiritual.  
 
  1. Spiritual - meditation, fasting, praying, studying consciousness.
  2. Mental - your beliefs, values, desires, and goals rest here. The proverb says, "As a man thinketh, a man is." People fill themselves with some very negative thoughts, but somehow expect great things to happen.
  3. Emotional - anger, sadness, happiness, jealousy, joy, shame, etc. 100's of emotions. Emotional energy is all the emotional baggage.
  4. Physical - fitness, stamina, nutrition, and how we rest (recover). 
When one of these is out of sync, you will have a lack of overall energy and a lot of discomfort, usually in health, relationships, or money. Mental, emotional, and spiritual energy are reflected in physical energy.

The more effort you extend towards your goals the more energy it will take. The harder you work, the more demand on your energy. As you grow your energy, it will grow to meet the demand.

How will you conquer the world if you don't have the energy to walk to the office?

Sauce Source 4: Be a Lifelong Learner

Leaders are readers. Just read. It can be motivational, spiritual, educational.

Some professionals stop reading after their formal education is complete.  After intense schooling that's understandable.

However, ongoing self-education or lifelong learning is vital -- required, really -- to keep an edge. Specialized knowledge is what keeps each of us marketable. You shouldn't be comfortable performing your duties with old information. Really, how much do you recall from 10 years ago? If you're self-employed you should be even more concerned, your sphere of influence is limited to your employees and clients. So surround yourself with some geniuses or start reading.



These books are not endorsed or promoted by Amazon. They are included because they have been helpful resources I  benefit from immensely. They are very significant resources should you choose to use them.

Note that we are Amazon affiliates (details in the footer). If you'd prefer you can google these resources on your own.


Sauce Source 5: Your Circle of Friends


It's often said that, "We are the average of the 5 people we spend the most time with." - Jim Rohn

For instance, rich people don't hang with poor people.  Birds of a feather flock together.  Have you ever looked at a spoiled orange in a bag and noticed the mold on it starting to mold the surrounding fruits? This suggests that people you surround yourself with shape you.


On the elevator of life, sometimes you have to let some people off. 


Your group of friends can change.  It could be one of the best things you could do for yourself. Evolve. Avoid people who are emotional leeches. Friendships should be mutually beneficial. Toxic friends will put you in a place of dis⋅ease.

Make an attempt to surround yourself with people you admire. Gain a mentor... or become one.

Sources: sum of 5 closest friends, lifestyle changes to make if you want to get richwhats your why, theenergyproject.com, know your why, daily practices for spiritual, mental, emotional, and physical well being

A Year of Marketing Exposure in 2 Easy Steps



Myth: Paper calendars have taken a back seat to the beloved smartphone with calendar apps synced across the cloud.

On the contrary!  Promotional calendars sales were up 10 percent last year. 75 percent of households surveyed say they still have paper calendars hanging in the kitchen. Households have an average of three calendars hanging somewhere in their home.

Myth busted.

Imprinted calendars work well for many companies and organizations to get your message seen every day for a full year. Real estate, medical, construction, and charity organizations to name a few.

You just need to follow these two easy steps to get your business or organization name in front of your customer every day in 2018.

Related reading: NY Times article Paper Calendars Endure Despite the Digital Age.

Step 1: Make a Decision

Make a decision to invest in custom calendars today. Give yourself extended exposure to your customers and anyone who visits them. Calendars are extremely affordable and yield remarkable results at their price point.

It's unbelievable that a mere $1.73 can give you more than 4000 impressions a year! Now multiply that by 150 calendars. 600,000 impressions!

No other marketing medium gives you that much exposure. Check out our Good Value Calendars or Triumph Calendars.


85% of all Home Calendar Users do business with the company that supplies their Advertising Calendar.


Calendars will be a turning point for your marketing strategy. Customers genuinely appreciate this giveaway. But there's a catch: as people receive them from other businesses, they'll no longer have room for yours. That's why you must act now while you still can. Fall is upon us and we have less than 120 days left in the year.

The optimal time to hand your customers calendars has passed... but there is still time!

Step 2: Contact Us

We offer personalized calendars in a variety of sizes and price points. We have custom desk calendars, wall calendars, sticky calendars, calendar cards and planners.

Contact us so we can help you select the option that works best for your business or organization. We can mail the calendars to your customer list on your behalf for a nominal fee. You can even include other marketing materials like business cards and inserts with them too.

We Can Help, Call Us (719) 632 0123

Additional Sources: ppai research 

Real Proof: Why People Keep Promo Items

While dropping my bestie off at Denver International Airport, I helped him unload his luggage he packed for an international flight to Australia. He catches me staring at his bags, trying to figure out what he had wrapped around his luggage. I thought they were pants belts at first. (Silly I know).

But I'm actually spying these awesome luggage bands.

Mark: What?
Me: What are those?
Mark: Luggage bands. Journeys Unlimited gave them out to use when we went to Israel.
Me: When were you in Isreal?
Mark: Couple years ago. (Actually more like eight!) They help keep my bags closed so they don't pop open.
Me: (laughing) Your bags come open when you're flying?
Mark: Oh yeah, all the time. You'd be surprised.  The airlines just cram all your stuff back in there. Those straps have really helped. Well worth it. 

Mark's testimony, not mine.

This particular product actually solved a problem and therefore he kept them for over seven years! The brand recall on this product is overwhelming. Fellow travelers can see the bold, clear printing from across the terminal. And rest assured, more than a few probably wished they had some of their own.

These imprinted luggage straps reflect their brand. Gifts that incorporate what your business is about are always relevant. Lifestyle brands help people enjoy their time away from work. People develop an association with the brand while they're doing what they love doing.

There are many reasons people keep promo items. Sometimes it's good old-fashioned manners and politeness. I mean, think about how often you accepted a gift that was hideous. How about those socks grandma gave you five Christmases ago? 83 percent of people admit they enjoy receiving promotional items.

Everyone likes receiving gifts.


Promotional products are the ONLY advertising
your client will thank you for.


The three reasons people keep promotional items are they're fun, functional, and trendy.

People are drawn to promo items that are practical and functional to them. In other words, something that has a daily or frequent use. Promotional gifts that can solve a problem are invaluable. There are plenty of fun effective giveaway items. Or functional items that become associated with fun activities, like Mark's luggage straps are now associated with pleasure travel for him.

Trendy promo items like fiddle spinners might not be appropriate for all audiences (i.e schools). Depending on your business there may not be any "trendy" promo items that interest your organization. On the other hand, promotional products can solve timely wants and needs. In states like California which have banned plastic bags in many settings, non-woven grocery bags would be perfect for conventions, grocery stores, and career fairs.

Spur of the moment promotional items that are tossed into your booth supply box as an afterthought just before an event are a no-no. Purposeful planning and quality are things that need to be considered beforehand.

Our minds are hard-wired to save and keep things, especially when they're given for free or from a person or organization we care about. Make it count.

Make it simple for them to accept your promotional gift. Give them something they'll want to keep!


Get in touch with us and we'll offer our knowledge
to keep your marketing on track.